Upon consciously looking for symbols and icons, I found that despite completing the assigned readings, I didn’t understand the distinction between the two. So, naturally, I googled it. “What is the difference between icons and symbols?” I looked through some Google images, read a few of the brief answers on…

A website and eCommerce emporium that I am a big fan of is Thrive Market. The user flow that I typically engage in while on the site is one with the goal of purchasing gluten-free and organic food. My entry point is usually my browser unless they send a coupon…

A product that I’ve interacted extensively with — along with the majority of the world — is Google. In my opinion, the Google homepage is a design anomaly. While many search engines fill their landing pages with brimming, seemingly relevant content, Google remains consistent in their minimalist offering. The use…

Wikipedia defines IA as the art and science of organizing and labelling data to support usability within websites, intranets, online communities, software, books, and other mediums of information. The term itself was coined by Richard Wurman in the 1970s to encompass the groundbreaking concept of giving structure to information in…

In the 1980s, A&W released a hamburger called the “Third Pounder” in direct competition with the highly successful Quarter Pounder at McDonald’s. A&W’s burger contained more meat, while the same price of the Quarter Pounder, offering customers more bang for their buck; beyond size, the Third Pounder outshined the Quarter…

We have been instructed to develop an ATM for children while applying the framework of Design Thinking to guide the process. Proposed by the Hasso-Plattner Institute of Design at Stanford, the process of Design Thinking involves 5 stages: empathize, define, ideate, prototype, test.

Empathize

Empathy is crucial in the development of…

When I think of great product design, Apple immediately comes to mind. They seem consistently successful at creating products that excel at being supremely functional while possessing the utmost social and emotional economy. I can still remember when I opened the box to my new iPhone — brain flooded with…

reina berumen

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store